Project / Crossfit Character
Client / Throttle
Category / Character
Scope / Branding-Contents
2024
THROTTLE is a content that aims for a fun CrossFit life.
CrossFit is a fun sport that creates a deep bond with fellow sweaters, but famous brands create a serious and heavy mood through their exclusive models, top players.
THROTTLE shows us, the countless nameless players who are not perfect but work hard and sweat, through two monkeys who have a body structure that is advantageous for performing various CrossFit events.
“Kibong,” a gibbon with a hasty personality and strong in bodyweight exercise, creates empathy among CrossFitters through various applied movements and episodes, and “Lily,” a gorilla with incredible strength but who likes pretty things, designs exercise equipment that is only black in her own style.
THROTTLE is suggesting various equipment designs while telling stories of fun CrossFit episodes, and dreams of growing into a character that is loved by all athletes beyond CrossFit.
3 2 1 GO !
Throttle
