Project / Kinetic Display

Client / Kolon Attomax

Category / Display

Scope / Design-Manufacturing

2023

Atomax is the longest-distance golf ball officially certified by Guinness, made with amorphous alloy technology from Atometal Korea (Kolon Industries).
Kolon requested a new type of Art-Installation that would demonstrate the performance of the product rather than a functional stand for simple sales.
superkomma visualizes Atomax's performance through a unique kinetic display design.
We proposed that Atomax's triangle logo be implemented three-dimensionally so that the three lineups can be viewed from various directions.
Kinetic displays can be seen at golf clubs across the country, including Kolon ELORD stores.

borderless, clear and wit