Golf Wear Convention
Scope Convention
Category Fashion
Client Mckayson
2023
As a rebranding project of premium golf wear brand Mckayson, Clan Mackay's motto, MANUFORTI in Scots meaning "strong hand", was reinterpreted as a new slogan "Brave, but Flex" to emphasize the flexible spirit. Storytelling that connects Mckayson and Scottish originality was established by deriving various visual elements that reflect the spirit of the homeland of golf.
Mckayson maintains its existing business value and at the same time presents a better brand direction and definition, rather than ALL NEW, by mixing the values and spirit of the Scottish Clan Mackay. Through the 23FW Convention, we provided a comprehensive experience that connects archives, music, and catering, focusing on visual elements.
슈퍼콤마는 프리미엄 골프웨어 브랜드 맥케이슨 리브랜딩의 결과물이 총망라된 23FW컨벤션을 진행하였습니다. 브랜드 스토리를 표현하는 다양한 시각적 표현물과 더불어 스코틀랜드의 하일랜드를 직접 내부에 구현하여 아카이브-음악-케이터링으로 연결되는 종합적 경험을 제공하였습니다.
- Borderless, Clear and Wit
