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Scope Product Design

Category Mobility Screen

Client HYUNDAI IT

2025

HYUNDAI IT's moving screen is designed around modernity and mobility. It boasts a neat and sophisticated design, and adopts neutral colors and simple shapes to match anywhere in the house. In particular, it features a moving wheel for easy movement.

In addition, it is designed with a harmonious structure between the stand and the screen to increase space utilization, and the screen can be rotated from various angles to maximize user convenience. The front is equipped with "Dolby ATMOS" to provide stereoscopic sound, and the fabric material is finished to add luxury, and the overall minimalist design stands out.

The design is not just a result of visual beauty, but also practicality tailored to the user's lifestyle. HYUNDAI IT's moving screen blends naturally in various spaces, such as living rooms, kitchens, and bedrooms, and is considered a product that has successfully pioneered a new category called mobile TV.

현대아이티 무빙 스크린 넛지고 프리미엄은 모던함과 이동성이라는 두 가지 핵심 가치를 중심으로 디자인되었습니다.

뉴트럴 컬러와 심플한 형태로 어떤 공간에도 조화롭게 스며들며, 무빙 휠과 자유로운 화면 회전 기능으로 사용자 중심의 직관적 사용성을 제공합니다. 돌비 애트모스와 패브릭 마감 등 섬세한 디테일은 미니멀한 디자인 속에서 고급스러움을 더합니다. 무빙 스크린은 단순한 스크린을 넘어, 사용자의 라이프스타일에 자연스럽게 녹아들어 ‘모바일 TV’라는 새로운 카테고리를 개척한 혁신적인 제품입니다.

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